Here are several ways you can do that:
- Track your marketing to demonstrate conversion. For example, how many of your Facebook ads convert followers into a paying client or customer?
- Track engagement with your social media followers and people in your database. How many people share your posts, open your newsletters and participate in your contests?
- Garner media coverage on radio, television and print for third party validation.
- Have products and programs to serve your target market, both online and offline.
Hopefully you see from the list above that your brand IS sponsor-worthy…Now, your next step is to begin to identify companies that would be a great fit and begin to build relationships with decision makers within that company. To create your target list make a list of 5 products and services your target market buys. Under each of those products and services research 5 corporations that sell those products and services. These companies will be your best potential sponsors because you share the same audience. It will also be much easier to get your foot in the door to discuss your sponsorship opportunity because they will likely have goals and objectives to reach more of the audience you serve. Now you’re ready to begin networking at local events and begin searching LinkedIn for the advertising and marketing executives who work at the companies on your target list so you can share what you do in the world and how partnering with you will give them more visibility to potential consumers who can purchase their stuff. In order to get a meeting with them, simply let them know you serve the target market their looking to reach in some pretty unique ways both online and offline and it may make sense for you to get together to discuss how you may help one another. Notice I didn’t say “become my sponsor,” or anything close? If you go that route, you will not get your foot in the door. You will get your toes smashed! Once in the door, your job is to find out more about what they’re looking to accomplish and how partnering with you can fill in the gap for reaching those goals and objectives. The next thing you know, you’re on the way to the bank with your first sponsorship check in hand.
Meet The Author:Shayna Rattler is the ultimate matchmaker for top brands and influencers. She has spent over a decade working with corporations, entrepreneurs and influencers to create perfect alignment between brands and influencers for increased visibility and profit. Shayna is an expert in understanding what makes you incredibly attractive to corporate sponsors. Her clients have included international best-seller Lisa Nichols, media star Steve Harvey, Susan G. Komen Foundation, and big brand corporations like UPS, Delta Airlines, State Farm, and Mary Kay. Her mission is to forever change the way that businesses in America market and prosper.
Shayna Rattler helps entrepreneurs and influencers scale their business by landing corporate sponsors…without an event, sales funnel, or launch. Her FREE book, Secrets to Landing Corporate Sponsorships is a business bible for landing large checks from big companies. Grab your copy at www.corporatesponsorsecrets.com